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Frequently asked questions.
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What is a booking engine?▼
A booking engine allows you to take direct reservations from guests via your website, social media channels, and metasearch. The main purpose is to reduce your reliance on third-party booking sites, gain greater control of your guest relationships, and give travellers an easy and secure way to make a booking.
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Does my hotel need a booking engine? ▼
Your business greatly benefits from a booking engine by driving direct commission-free bookings and building guest loyalty. Direct bookings are key as part of a balanced direct and indirect distribution strategy that maximises revenue and occupancy.
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How do I choose the best online hotel booking engine? ▼
As a first step, ask yourself: does the booking engine integrate with your property’s website? Many website management tools (CMS) and booking engines will not work together seamlessly. Secondly, if you want to attract global travellers you need a booking engine that is available in multiple languages and can support secure online payments in multiple currencies. Next, you want a booking engine that is designed to maximise conversions. Features to look out for include mobile responsiveness, the ability to customise the look and feel to properly reflect your brand, easy multi-room bookings and integrations with conversion boosting technologies. Finally, you should consider the user-friendliness of the technology and service. Does it require advanced tech or marketing skills? Can you manage your direct and indirect channels from a single place? What support is available if anything goes wrong? A booking engine and direct booking solution that meets these criteria will save you hours, minimise drain on your resources and give you the ability to quickly optimise your complete distribution strategy.
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What should I look out for when comparing Booking Engines? ▼
Ask questions like: Does this booking engine allow me to maintain my brand identity? Does it maximise my booking potential with the option to include last minute deals and promotions? Does it reduce friction by allowing guests to complete their reservation and payment within a few clicks? Does it facilitate guest loyalty and relationships with personalised guest communications? How easy is the technology to use and manage and what support is available to me in case I have any questions or need help?
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Show how much does a booking engine cost? ▼
The cost will vary depending on the circumstances of your property. However, a booking engine quickly offsets its cost with the extra direct bookings that come in and the time it saves you each day. With Saasaro, you’ll have a fixed monthly cost based on your number of rooms and the huge benefit of managing your direct and indirect distribution from a single place. Plus, you’ll benefit from value-adds such as rate parity insights, seamless website integration and access to conversion boosting plug-in apps.