How do I choose the best online hotel booking engine?
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As a first step, ask yourself: does the booking engine integrate with your property’s website? Many website management tools (CMS) and booking engines will not work together seamlessly.
Secondly, if you want to attract global travellers you need a booking engine that is available in multiple languages and can support secure online payments in multiple currencies.
Next, you want a booking engine that is designed to maximise conversions. Features to look out for include mobile responsiveness, the ability to customise the look and feel to properly reflect your brand, easy multi-room bookings and integrations with conversion boosting technologies.
Finally, you should consider the user-friendliness of the technology and service. Does it require advanced tech or marketing skills? Can you manage your direct and indirect channels from a single place? What support is available if anything goes wrong? A booking engine and direct booking solution that meets these criteria will save you hours, minimise drain on your resources and give you the ability to quickly optimise your complete distribution strategy.