How to Increase Hotel Revenue from MakeMyTrip | Expert Guide

Introduction

In today’s competitive hospitality market, MakeMyTrip (MMT) stands out as one of India’s leading Online Travel Agencies (OTAs), connecting millions of travelers with hotels across the country. Whether you run a boutique property, a luxury resort, or a budget-friendly stay, listing your hotel on MakeMyTrip can significantly expand your reach and visibility among potential guests.

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How to Increase Hotel Revenue from MakeMyTrip

By partnering with MakeMyTrip, hotels can:

  • Reach a wider audience — from domestic travelers to international tourists.

  • Enhance online visibility through promotions and special listings.

  • Increase bookings and revenue with optimized pricing and strategic marketing tools.

The goal of this blog is to share practical, data-driven strategies to help hoteliers boost their revenue and performance on MakeMyTrip. You’ll learn how to optimize your listing, manage pricing effectively, respond to guest feedback, and leverage OTA insights to maximize profitability.

Why MakeMyTrip Is Essential for Hotel Revenue Growth ?

In India’s fast-growing online travel market, MakeMyTrip (MMT) has established itself as a dominant player among OTAs (Online Travel Agencies). With millions of active users and a strong digital presence, MMT connects travelers with hotels across every category — from luxury resorts to budget stays.

MakeMyTrip’s Market Strength

  • Holds one of the largest market shares in India’s OTA segment, alongside Goibibo (its sister brand).

  • Trusted by millions of travelers every month for hotel bookings, flights, and holiday packages.

  • Strong mobile app presence, offering seamless booking experiences for both leisure and business travelers.

Key Benefits for Hotels Listing on MakeMyTrip

Partnering with MakeMyTrip offers hotels several revenue-boosting advantages:

  • Higher Online Visibility: Hotels get exposure to a massive customer base actively searching for accommodations.

  • Steady Booking Flow: MMT’s user-friendly interface and promotional offers help maintain consistent bookings throughout the year.

  • Improved Online Reputation: Verified guest reviews and ratings help build trust and attract new customers.

  • Dynamic Pricing Support: MMT allows easy integration with channel managers for real-time price updates and inventory control.

Why MakeMyTrip Outperforms Other OTAs in India

While platforms like Booking.com, Agoda, and Expedia have a global presence, MakeMyTrip excels in understanding the Indian travel market:

  • Strong focus on domestic travelers and regional destinations.

  • Localized marketing campaigns tailored for Indian audiences.

  • Seamless integration with payment options and local customer support.

  • Cross-platform promotions with Goibibo, increasing visibility for listed hotels.

In short, MakeMyTrip remains the go-to OTA for Indian hoteliers who want to boost revenue, attract more guests, and strengthen their online presence in a highly competitive market.

Understand How MakeMyTrip Works for Hotels

To maximize your hotel’s performance on MakeMyTrip (MMT), it’s essential to understand how the platform operates for hotel partners. MMT follows a simple yet powerful partner system that allows hoteliers to list, manage, and promote their properties efficiently.

How MakeMyTrip’s Partner System Works

MakeMyTrip enables hotels to connect directly with millions of travelers through its partner dashboard. Once registered, hotels can:

  • Create and manage listings with detailed property information, photos, and amenities.

  • Set pricing and availability based on demand, seasonality, and room type.

  • Access performance insights and analytics to improve visibility and conversions.

  • Respond to reviews and feedback, helping enhance the hotel’s online reputation.

The platform also integrates smoothly with channel managers like SaasAro, allowing real-time updates of inventory and rates across multiple OTAs.

Commission Model and Pricing Structure

MakeMyTrip follows a commission-based model, where hotels pay a percentage of the booking value to MMT for every confirmed stay.

  • Commission rates usually range between 15% to 25%, depending on the property type, location, and agreement.

  • Hotels can offer special discounts or promotional deals to boost visibility in search results.

  • Dynamic pricing tools help you adjust rates automatically based on demand trends and competitor pricing.

By strategically managing your pricing and commission plan, you can increase both your occupancy rate and net revenue effectively.

Keep Your Property Details Updated

Maintaining accurate and updated property details on MakeMyTrip is crucial for attracting and retaining guests.

  • Regularly update room availability, amenities, and pricing to avoid booking conflicts.

  • Upload high-quality images that highlight your property’s best features.

  • Keep your policies, facilities, and contact details current to ensure guest trust and transparency.

Hotels that consistently maintain updated listings tend to rank higher in search results and receive more bookings through MakeMyTrip’s algorithm.

Key Factors That Influence Hotel Revenue on MakeMyTrip

To get the most out of your MakeMyTrip (MMT) listing, it’s essential to understand the key factors that directly impact your hotel’s visibility, conversion rate, and overall revenue. MakeMyTrip uses a combination of pricing, performance metrics, and guest experience data to rank and promote hotels on its platform.

1. Room Pricing Strategy

Pricing is one of the most powerful revenue drivers on MakeMyTrip.

  • Maintain competitive rates by regularly analyzing your competitors and local market demand.

  • Use dynamic pricing tools or channel managers (like SaasAro Channel Manager) to automatically adjust rates.

  • Offer special discounts or early-bird offers during low-demand seasons to attract more bookings.
    Balanced pricing ensures you remain visible in search results while maximizing profit margins.

2. Visibility and Ranking Algorithm

Your hotel’s ranking on MakeMyTrip determines how easily guests find you.

  • Higher visibility often comes from consistent performance, positive reviews, and active participation in MMT promotions.

  • Hotels that update inventory and pricing regularly tend to appear higher in search results.

  • Photos, amenities, and response rate also play a crucial role in your ranking position.
    Staying active and optimizing your listing can greatly enhance your hotel’s discoverability.

3. Guest Reviews and Ratings

Guest feedback significantly influences your hotel’s reputation and booking potential.

  • Encourage guests to leave positive reviews after their stay.

  • Respond politely and promptly to both positive and negative reviews.

  • Maintain high standards in cleanliness, service quality, and guest experience to build trust.
    A strong average rating improves credibility and boosts conversion rates on MMT.

4. Response Time and Guest Communication

MakeMyTrip rewards hotels that are responsive and guest-friendly.

  • Reply quickly to booking inquiries and messages.

  • Offer clear communication about check-in, facilities, and policies.

  • Fast response times increase guest satisfaction and improve your MMT ranking.

5. Promotions and Seasonal Deals

Promotions are an excellent way to capture attention during competitive travel seasons.

  • Participate in MakeMyTrip’s promotional campaigns or flash sales to increase exposure.

  • Offer festive or seasonal discounts to attract budget-conscious travelers.

  • Use limited-time offers to boost occupancy during off-peak months.

By optimizing these five key factors, you can increase your visibility, attract more guests, and maximize hotel revenue on MakeMyTrip — ensuring consistent growth in both bookings and brand reputation.

Proven Strategies to Increase Hotel Revenue from MakeMyTrip

To maximize your hotel’s performance on MakeMyTrip (MMT), you need a smart mix of visibility, pricing, and guest engagement strategies. By optimizing your listing, leveraging data, and providing excellent guest experiences, you can drive consistent bookings and higher revenue.

A. Optimize Your Property Listing

Your hotel listing is the first impression potential guests get — make it stand out!

  • Use high-quality, well-lit images that showcase rooms, amenities, and nearby attractions.

  • Write compelling and keyword-rich descriptions highlighting your property’s unique selling points.

  • Emphasize location benefits such as proximity to tourist spots, transport hubs, or local experiences.

  • Keep room types, pricing, and availability updated to ensure accuracy and avoid cancellations.

A complete and visually appealing listing helps you rank higher in MakeMyTrip search results and builds guest trust.

B. Implement Smart Pricing and Promotions

Pricing directly affects your hotel’s visibility and booking volume on MMT.

  • Use dynamic pricing to adjust room rates based on demand, competition, and seasonality.

  • Offer seasonal discounts or flash deals to attract travelers during off-peak periods.

  • Participate in MakeMyTrip’s promotional campaigns for added visibility.

  • Create value-added packages such as complimentary breakfast, sightseeing tours, or special activities to enhance guest appeal.

Smart, flexible pricing helps you stay competitive while maintaining profitability.

C. Improve Guest Experience & Ratings

Positive reviews and guest satisfaction are vital for success on MakeMyTrip.

  • Respond promptly to guest queries and feedback.

  • Ensure clean rooms, quality service, and hassle-free check-in/check-out experiences.

  • Encourage happy guests to leave positive reviews and ratings on MMT.

  • Address negative feedback professionally to build a strong reputation.

Hotels with high ratings not only attract more bookings but also benefit from better ranking and visibility on the platform.

D. Utilize a Channel Manager Integration

Managing multiple OTAs manually can lead to errors and overbookings. That’s where a channel manager like SaasAro becomes essential.

  • Sync your room availability and rates across all OTAs in real-time.

  • Prevent double bookings and pricing inconsistencies.

  • Save time by managing all listings from one dashboard.

  • Maintain accurate data and inventory across platforms like MakeMyTrip, Booking.com, and Airbnb.

Channel manager integration ensures efficiency, accuracy, and improved revenue performance.

E. Leverage Analytics & Insights

Data-driven decision-making is key to hotel revenue growth.

  • Regularly check the MakeMyTrip analytics dashboard to track bookings, guest demographics, and performance.

  • Identify top-performing listings and focus marketing efforts on underperforming ones.

  • Adjust pricing, promotions, and content based on booking trends and traveler preferences.

By analyzing performance data, you can make smarter business decisions that lead to sustained revenue growth.

Combine OTA and Direct Booking Strategies

For long-term success, hotels need a balanced mix of OTA (Online Travel Agency) bookings and direct bookings. Platforms like MakeMyTrip (MMT) help you attract a wide audience and gain visibility, while your own website can convert satisfied guests into repeat, commission-free customers. The key lies in using both channels strategically to maximize reach and profitability.

Use OTAs Like MakeMyTrip to Attract New Guests

Online Travel Agencies such as MakeMyTrip are essential for brand exposure and acquiring first-time guests.

  • MMT offers a massive customer base, marketing reach, and high search visibility.

  • Many travelers prefer OTAs for the convenience of comparing options and verified reviews.

  • Once guests discover your property through MakeMyTrip, your goal should be to convert them into loyal, repeat customers who book directly.

This approach helps you benefit from MMT’s visibility while reducing long-term dependency on commission-based bookings.

Encourage Direct Repeat Bookings

Once a guest has stayed at your property, build direct relationships to retain them.

  • Offer exclusive loyalty discounts or return-guest offers via your website or email campaigns.

  • Provide personalized packages such as free upgrades, late checkouts, or complimentary meals for direct bookings.

  • Promote your hotel website and social media channels during check-in or through follow-up communication.

Direct bookings not only save commission costs but also allow you to collect valuable guest data for personalized marketing.

How SaasAro Channel Manager Helps Balance OTA and Direct Bookings

Using a powerful tool like SaasAro Channel Manager can help hotels manage OTA and direct booking channels seamlessly.

  • Sync availability and rates automatically across OTAs like MakeMyTrip, Booking.com, and Airbnb.

  • Prevent double bookings and pricing errors by centralizing all reservations in one dashboard.

  • Distribute inventory efficiently, ensuring equal attention to OTA and direct channels.

  • Gain insights into booking sources and performance trends to fine-tune your marketing strategy.

With SaasAro Channel Manager, hotels can maintain full control over inventory, pricing, and promotions — ensuring a perfect balance between OTA-driven visibility and direct booking profitability.Common Challenges Hotels Face on MakeMyTrip

1. High Competition Among Similar Listings

With thousands of hotels listed on MakeMyTrip, competition is fierce, especially in popular tourist destinations and metro cities.

  • Hotels often struggle to stand out among properties offering similar amenities and pricing.

  • Many travelers compare listings side by side, making images, descriptions, and ratings crucial factors.

  • To overcome this, hotels should highlight unique selling points (USPs) such as personalized services, location advantages, or special amenities.

Staying consistent with high-quality visuals, engaging descriptions, and active promotions can help improve your ranking and click-through rate on MMT.

2. Commission Costs Cutting Into Profit Margins

MakeMyTrip operates on a commission-based model, which typically ranges between 15% to 25% per booking.

  • For small or mid-scale hotels, these commissions can impact profit margins if not managed strategically.

  • To balance this, consider optimizing your pricing strategy and offering direct booking incentives through your own website.

  • Participate in MakeMyTrip promotional events that provide better visibility and higher booking volumes to offset the cost.

Proper revenue planning ensures that commissions don’t eat into your profits while maintaining a steady booking flow.

3. Managing Reviews and Guest Expectations

Online reviews on MakeMyTrip play a major role in shaping a hotel’s reputation and ranking.

  • Negative reviews or delayed responses can reduce trust and conversion rates.

  • Guest expectations are often influenced by listing photos and descriptions, so accuracy is key.

  • Regularly monitor guest feedback, respond politely, and address genuine concerns promptly.

By maintaining transparency and offering excellent guest experiences, hotels can turn feedback into positive marketing opportunities.

4. Manual Updates Causing Errors in Rates or Availability

Many hoteliers still update their room rates and availability manually, which can lead to errors, overbookings, or missed opportunities.

  • Inconsistent updates across OTAs create pricing discrepancies and reduce visibility on MMT.

  • Manual errors can lead to negative guest experiences or cancellations.

  • The best solution is to integrate a channel manager (like SaasAro) that automates updates in real-time across all platforms.

Automation ensures accuracy, time efficiency, and better inventory control, helping you maintain consistent performance and revenue.

Conclusion

Growing your hotel’s revenue through MakeMyTrip (MMT) is all about visibility, consistency, and strategic management. By optimizing your property listing, using smart pricing models, maintaining excellent guest experiences, and leveraging automation tools, your hotel can stand out in India’s competitive OTA market.

To recap, here are the key steps to boost your revenue on MakeMyTrip:

  • Optimize your listing with high-quality visuals, detailed descriptions, and updated information.

  • Use dynamic pricing and seasonal promotions to stay competitive and attract more bookings.

  • Focus on guest satisfaction and reviews to improve your ranking and trust score.

  • Automate your operations with tools like SaasAro Channel Manager to manage rates, availability, and bookings across multiple platforms effortlessly.

Consistency in performance, data-driven decisions, and effective use of technology can help your hotel achieve sustainable growth and higher profitability on MakeMyTrip.

Whether you’re a small independent hotel or a growing chain, combining OTA visibility with smart management tools is the key to long-term success.

FAQs – Boosting Hotel Revenue from MakeMyTrip

1. How does MakeMyTrip help hotels increase revenue?
MakeMyTrip connects hotels with millions of active travelers, improving visibility and bookings. Through targeted promotions, verified reviews, and dynamic pricing support, it helps hotels maximize occupancy and overall revenue.

2. What factors influence hotel ranking on MakeMyTrip?
Hotel rankings on MMT depend on several performance metrics, including:

  • Guest reviews and ratings

  • Competitive pricing and availability

  • Quality of images and listing content

  • Response rate and booking consistency

The better your performance in these areas, the higher your property ranks in search results.

3. How can SaasAro Channel Manager improve my MMT performance?
SaasAro Channel Manager helps automate your property management by:

  • Syncing room availability and prices in real time across OTAs like MakeMyTrip, Booking.com, and Airbnb.

  • Preventing double bookings and manual errors.

  • Saving time while maintaining consistent inventory and data accuracy.

This ensures better visibility and higher conversion rates on MMT.

4. What are the best pricing strategies for MakeMyTrip listings?

  • Use dynamic pricing to adjust room rates based on demand and competition.

  • Offer special deals, festive packages, and limited-time discounts.

  • Keep rates competitive while maintaining profitability through smart analysis.

5. Can I manage multiple OTAs along with MakeMyTrip efficiently?
Yes. With tools like SaasAro Channel Manager, you can easily manage multiple OTA listings in one place. It automatically updates your rates and availability across all platforms, saving time and ensuring accuracy.

6. How do I attract repeat guests through MakeMyTrip?

  • Provide an excellent guest experience to earn positive reviews and repeat stays.

  • Share your official website and loyalty offers with past guests.

  • Offer direct booking incentives like exclusive discounts, upgrades, or complimentary services.

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