Top 5 OTAs for Hotels in India

The Indian hotel industry has witnessed a significant shift in recent years, with the growing importance of Online Travel Agencies (OTAs) in the distribution of hotel rooms. OTAs have emerged as a crucial intermediary between hotels and potential guests, offering a platform for hotels to showcase their properties and reach a wider audience. However, with the proliferation of OTAs in the market, it can be challenging for hoteliers to choose the right ones to partner with. In this article, we will unveil the top 5 OTAs for hotels in India and discuss the criteria for selecting them. We will also explain how you can manage your OTAs easily with the help of our SaasAro Channel Manager.

Role of OTAs in the Indian Hotel Industry

OTAs have become an integral part of the hotel distribution landscape in India, with a growing number of travelers relying on them for booking accommodations. OTAs function as intermediaries between hotels and travelers, offering a platform for hotels to showcase their properties and reach a wider audience. They also provide travelers with a one-stop-shop for comparing prices, reading reviews, and making bookings. For hotels, partnering with OTAs can lead to increased revenue and occupancy rates, as well as exposure to a global audience.

Top 5 OTAs for Hotels in India – Criteria

Choosing the right OTAs to partner with can be a daunting task for hoteliers, given the plethora of options available in the market. However, there are certain factors that hoteliers should consider when selecting OTAs.

Commission Rates
Market Reach
Target Audience
Connectivity

Top 5 OTAs for Hotels in India

Based on the above criteria, here are some of the top 5 OTAs for hotels in India. However, there are a lot of other OTAs that might be famous in your local location, so you can also use them.

1. MakeMyTrip & Goibibo

MakeMyTrip is one of the leading OTAs in India, with a market share of over 40%. It offers a wide range of accommodations, from budget to luxury, and has a strong presence in both domestic and international markets. MakeMyTrip also offers a loyalty program for frequent travelers and provides hotels with access to a large customer base. Similarly, Goibibo also offers a wide range of accommodations. So you can also list your property on both of them.

2. Booking.com

Booking.com is a global OTA that has a significant presence in the Indian market. It offers a user-friendly platform for travelers to search and book accommodations and provides hotels with access to a global audience. Booking.com also offers a range of tools for hotels to manage their listings and optimize their performance.

3. Agoda

Agoda is a subsidiary of Booking Holdings and specializes in offering accommodations in Asia. It has a strong presence in the Indian market, and offers a range of accommodations, from budget to luxury. Agoda also offers a loyalty program for frequent travelers and provides hotels with access to a global audience.

4. Expedia

Expedia is a global OTA that has a significant presence in the Indian market. It offers a user-friendly platform for travelers to search and book accommodations and provides hotels with access to a global audience.

5. Yatra

Yatra is a leading OTA in India, with a strong presence in both domestic and international markets. It offers a wide range of accommodations and provides hotels with access to a large customer base. You can also list your property on the Yatra to maximize your bookings.

Best Practices for Maximizing OTA Partnerships

To maximize the benefits of OTA partnerships, hotels should follow these best practices:

Optimize their listings with high-quality photos and detailed descriptions
Offer competitive rates and promotions to attract travelers
Respond promptly to guest reviews and feedback
Monitor and analyze OTA performance to make informed business decisions

How To Manage OTAs Through Saasaro Channel Manager

You can easily manage OTAs through the SaasAro Channel Manager with the help of the features which are listed below.

OTA Inventory Management

With the help of Inventory Management, you can easily manage the inventory on all OTAs to avoid overbookings. It will help you very much in managing your inventory for the hotel seamlessly.

OTA Rate Management

By using the Rate Management on our SaasAro Channel Manager, you will be able to manage the rates on the OTAs without logging and changing the prices for each day. This will help you sync the prices to every OTAs without any hassle. So, there is no worry about logging in to every OTA and changing the prices again and again.

Conclusion

In conclusion, partnering with the right OTAs can be a game-changer for hotels in India, leading to increased revenue and occupancy rates. By following best practices and leveraging SaasAro solutions, hotels can optimize their presence on OTAs and drive more bookings. Want to try out our SaasAro Channel Manager? Then Sign up now.

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